Gloshine Technology: illuminating global stages with "LED Display plus Interactive Performances"

In the dynamic and entrepreneurial landscape of Pingdi Subdistrict, Longgang District, Shenzhen, visionary business leaders are driving their companies forward with boldness and innovation, becoming vital contributors to the region's thriving economy. In partnership with the Pingdi Subdistrict Office, Yangcheng Evening News has launched the "Thriving Pingdi" series, which has not only highlighted the development stories of local enterprises and the entrepreneurial spirit, but also showed Pingdi's exceptional business environment. Together, they envision a prosperous hub for industry and entrepreneurship.

Gloshine Technology's campus in Pingdi

One of Pingdi's standout enterprises in the niche LED display sector is Shenzhen Gloshine Technology Co., Ltd. (referred to as Gloshine Technology). Its products are a mainstay at international summits, the FIFA World Cup, the Olympics, and the CCTV Spring Festival Gala. With an 85% market share in concert displays for Hong Kong and Taiwanese stars performing in the Chinese mainland, Gloshine has also supported popular TV shows such as Hunan Satellite TV's "Older Sisters Riding Winds and Breaking Waves" and other shows.

Gloshine Technology's production line

Founded in 2006, Gloshine Technology specializes in a wide range of display screens, including small-pitch, transparent, curved, cylindrical, floor, and step screens. These products cater to diverse scenarios such as major conferences, broadcasting performances, sports events, gaming competitions, exhibitions, and XR (extended reality) virtual filming. With over 50,000 applications in more than 150 countries and regions worldwide, Gloshine Technology has carved out a unique position in the global LED display industry, pioneering a new model of "industry plus culture" and "performance plus interactive experiences."

Gloshine Technology's wall of honors

Zhang Xianfeng, Chairman and founder of the company, emphasizes that technological innovation is the core driver of Gloshine's success. Under his leadership, the company has overcome numerous technical challenges, secured 137 patents and earned multiple international accolades. "Our current technological foundation fully supports several years of future development," Zhang confidently states.

Gloshine Technology's projects: Andy Lau's 2024 tour

Gloshine Technology's products are tailored to meet the high standards of premium markets. Zhang highlights the challenges of ensuring screen stability for touring concerts, where displays must endure frequent assembly, disassembly, and transportation. To address this, the company employs dual power and backup systems for stable signals and power supply, precision welding, and advanced craftsmanship such as S-SMT designs to enhance durability and reliability. The company also optimizes heat dissipation to ensure consistent color and higher brightness and contrast. Besides, it's dedicated to meeting specific requirements for waterproofing, corrosion resistance, and wide viewing angles, thus providing products and services for various scenarios.

Gloshine Technology's projects: 2021 CCTV Spring Festival Gala

Beyond technological innovation, Gloshine Technology excels in transforming creative stage design concepts into reality. The company forms dedicated technical teams for each project, continuously innovating to deliver fresh, captivating audience experiences.

Gloshine Technology's projects: 2023 China-Russia Business Forum

"We provide stable, versatile solutions, which is our foundation for maintaining an edge in a highly transparent and competitive industry," Zhang notes. Gloshine Technology's strategy focuses not on scaling up but on excelling in niche markets through precision and depth.

In May 2012, Gloshine Technology relocated to Pingdi, a move Zhang vividly recalls. "When I returned from Beijing with a calendar printed with photos and signatures of CCTV hosts, the Pingdi investment office warmly welcomed us and even secured rental discounts," he shares.

Gloshine Technology's projects: 2022 CCTV Spring Festival Gala

Over the past 12 years, Gloshine Technology has flourished in Pingdi, growing from an initial scale of 80 million yuan to an expected 1 billion yuan in sales this year, fueled by a thriving concert economy—a nearly 10% increase. The company now operates two factories in Pingdi with a total floor area of over 40,000 square meters and plans to move into a new headquarters building by year-end. The relocation is set to usher in a transformative phase with upgraded smart systems, an expanded workforce, and a goal of reaching 2 billion yuan in sales within three to five years.

Gloshine Technology's projects: Greater Bay Area Music Festival

Despite its success, Gloshine Technology faced a significant downturn when its performance was halved. Marketing Director Liu Zhigang recalls the challenging period: "Zhang led us in strengthening internal capabilities, heavily investing in information systems, and improving management efficiency. As live performance markets reopened, the company was well-prepared to handle demand shifts. Our factories are now operating at full capacity, with workers busy fulfilling orders."

The neighborhood surrounding Gloshine Technology

"Pingdi has been a blessing for Gloshine, evident in the level of support we've received for land use and beyond," Zhang says with gratitude. From navigating administrative processes to coordinating transportation, resolving community concerns, and assisting with employee children's schooling, the subdistrict's proactive support has been instrumental. Zhang firmly believes that businesses thrive when grassroots governments provide timely, effective support and services, enabling mutual growth and success for enterprises and local communities.